direct mail

The Postal Service working with the Temple University Center for Neural Decision Making conducted a study of people's responses to receiving physical direct mail. The practice used is known as neuromarketing, which can measure physical and neurological activity in great detail to gauge response to external stimuli. This effort follows similar work done in the U.K. by Royal Mail which supported the impact of physical mail. Study subjects were exposed to different forms of ad media and their responses were carefully measured.

U.S. Senators Jon Tester (D-MT) and Heidi Heitkamp (D-ND) have asked the Postal Regulatory Commission to consider ways to preserve the quality of rural mail delivery service. They warn against the marginalization of the right of rural communities to receive adquate service in the face of years of cutbacks and system consolidations by the USPS in an effort to reduce costs.