Headlines: Data Industry
The Postal Service working with the Temple University Center for Neural Decision Making conducted a study of people's responses to receiving physical direct mail. The practice used is known as neuromarketing, which can measure physical and neurological activity in great detail to gauge response to external stimuli. This effort follows similar work done in the U.K. by Royal Mail which supported the impact of physical mail. Study subjects were exposed to different forms of ad media and their responses were carefully measured. Findings included stronger physical engagement and enhanced recall with exposure to direct mail stimuli, suggesting increased response. Read More