The United States Postal Service is aggressively promoting its delivery truck fleet as a de facto brand extension of the businesses for which it fulfills orders. Based on volume, the argument begins with a pledge of service quality to the shipper, and asserts that businesses which use the USPS for delivery benefit from its brand recognition as a statement of solidity. Direct response, mail order businesses may indeed gain credibility with prospects by annexing the assurance associated with USPS delivery to their own brand image. See the latest USPS video promotion for examples.
Mailing List Ideas: Consumers and businesses alike readily embrace the convenience and safety of responding to direct mail promotions and accepting delivery by mail. Reach businesses with the U.S. Business Database From D&B. Target consumers with Infinite's Consumer Postal & Email Database. Selections are available from each to fine tune your audience based on buying habits and business or household formation. For more information please call Becky Santaniello at (914) 948-8300 x129 or contact us on the web.