Headlines: Data Industry
Has quite a ring to it don't you think? That's the thread which ran through any number of presentations at the just-concluded conference of the Association of National Advertisers in Phoenix. For data-driven marketers (which is almost everyone) words like "crazy" and "geeky" were uttered by CMOs of top tier brands. The point made by most was that marketing risk is now the norm for business. Employing data alloyed with insight and guts is empowering otherwise staid marketers to embrace bold strokes as a path to big wins.