COMPLETE PURCHASING PROPENSITY

This comprehensive database consists of Consumers who are most likely to engage in specific purchasing behavior. Using behavioral survey data, lifestyle and demographic characteristics are analyzed to identify consumers with similar behavior patterns.

segments

24000000Total Universe / Universe Rate$80.00/M
13875000*Phones - All+ $10.00/M
4080000*Phones - DNC Scrubbed+ $10.00/M
Fundraiser Rate$75.00/M

media type

Consumer
Telephone List, Postal Mailing List

source

Direct response, Compiled lists

geography

United States of America (the)

maintenance

data card maintenance

description

This comprehensive database consists of Consumers who are most likely to engage in specific purchasing behavior.  Using behavioral survey data, lifestyle and demographic characteristics are analyzed to identify consumers with similar behavior patterns.

Mailers are provided with the top one-fifth of the individuals that score high for a particular propensity.  This results in mailers being able to target their campaigns to markets with the greatest number of prospects likely to respond much like the known survey group.

Categories:

  Home Projects

  Charity/Give to Charity

  Internet Use/Access Internet using DSL/Make purchases online

  Recreation/Hobbies-Fish, Hunt, Golf

  Shopping

  Travel/Take a cruise/Buy travel services via the web

  Automotive/Buy a luxury vehicle/buy premium compact vehicles

  Investment/Finance-finance a new auto, home improvement loan, online trading

  Insurance-have whole life insurance policy

profile

selects

PHONE NUMBER$10.00/M
AGE$5.00/M
DWELLING TYPE$5.00/M
ETHNICITY$15.00/M
GENDER/SEX$5.00/M
HOME OWNER$5.00/M
HOME VALUE$10.00/M
Household Income$5.00/M
LENGTH OF RESIDENCE$5.00/M
MARITAL STATUS$5.00/M
NET WORTH$15.00/M
PRESENCE OF CHILDREN$5.00/M
AGE OF CHILDREN$10.00/M
Gender/Sex of Children$5.00/M
NUMBER OF CHILDREN$5.00/M
LIFESTYLE SELECT$10.00/M
MAIL ORDER BUYERS$5.00/M
GEO SELECT$2.00/M

gender

Male: 
%
Female: 
%

average income

not available

minimum order

Minimum Price: 
0.00
Minimum Quantity: 
5000

net name

exchanges

reuse

cancellation

cancellation instructions

key coding

addressing

special instructions