The Pew Research Center has compiled a report focusing on a number of major issues facing U.S. and Global populations. Subjects covered include diversity, religion, family makeup, prosperity, longevity and how the balance between segments within each area is changing. For example, in the politically charged atmosphere we are seeing today, the report expands on projections that the global population of Christians and Muslims will be virtually equal by 2050. It points out statistics that are already well known, such as the emerging dominance of the Millennial generation. The statistics effect every aspect of life, including business.
Mailing List Ideas: Databases are available to reach audiences by minority ethnicity (soon to be plurality), as well as political affiliation, religious identity and generation. The SIC Code Directory classifies enterprises in such a way as to suggest ways to reach these changing demographic cohorts by the businesses they run and whose customers they may be. To learn more about these databases, please call Becky Santaniello at (914) 948-8300 Ext 129, or email santaniello@mailinglists.com.