The just announced Google Analytics 360 cloud based marketing platform includes many compelling tools. Among them is Audience 360, a way to aggregate experience from analytics, campaign, email, and CRM campaigns in order to sharpen message targeting. Lookalike audiences and high performing customers are identified for greater campaign efficiency and ROI. These are all valuable assets to the decision making process all marketers must face. Another is Attribution 360, which helps optimize cross channel marketing dollar allocations, another crucial decision point. Integration with Adwords and Doubleclick campaigns is built in as well.
Mailing List Ideas: For direct marketers who want similar services on a more artisanal scale, the XPRESS Business Insights Reports from Mailinglists.com is a way to get a custom picture of their customer base in geographic, demographic, and firmographic terms. Expanding on house lists using SIC Codes, or Dun Decision Makers from D&B database can then grow the possibilities suggested by the report. To learn more about these databases, please call Becky Santaniello at (914) 948-8300 Ext 129, or email santaniello@mailinglists.com.