Women in the U.S. and the world over are having their first children at an older age. In a report from the CDC's National Center for Health Statistics, spanning the period from 2000-2014, the average age at first birth increased from 24.9 to 26.3 in the U.S., with the greatest increase between 2009-2014. The report builds on earlier work reported for the years 1970-2000, and show a continuing trend. Factors include fewer teen mothers, plus more women delaying child bearing past 30 to pursue work and careers, out of choice or necessity after the Great Recession. Subsequent births are then occurring at shorter intervals as the "window" closes. Financial uncertainty has always influenced big decisions such as housing, automobiles, and children.
Mailing List Ideas: Marketing to moms has to change in keeping with all of these realities. Databases of women owned businesses, pre-natal, and post-natal audiences, plus relevant SIC code classifications for medical care enable direct marketers to reach women in 2016 with products and services that are in sync with their lives. To learn more about these databases, please call Becky Santaniello at (914) 948-8300 Ext 129, or email becky@mailinglists.com.