Square Email Marketing

The data driven marketing world has a new technology to help small businesses build relationships with their customers, including email. The retail payment platform Square has created Square Marketing; tools that allow small businesses to capture emails from cutomers who swipe on site. This is big since it has been challenging for proprietors to get verified addresses at checkout. The platform then facilitates segmentation and outreach as well as metrics for validating results. The benefit to Square is expansion into retail businesses that had eschewed such platforms while the benefit to retailers is better CRM. The resulting higher quality customer email lists can then be combined more efficiently with rented email lists for wider direct mail marketing campaigns. Read More