Headlines: Data Industry
Direct marketers who use telemarketing lists take notice. The office of the Attorney General of Colorado has announced a $2 million settlement against Dish Networks for deceptive direct telemarketing practices. Dish customers were routinely told by sales representatives that rates were fixed for the life of the two year contract. Yet rates were commonly raised during that period. The investigation discovered that language specifically promising locked-in rates was deleted from telemarketing call scripts. Needless to say, a stipulation of the settelement is the restoration of such language. Read More