Headlines: Data Industry
Email is wildly popular in virtually every industry. Never before have so few been able to reach so many for so little. But there are significant roadblocks to actual effectiveness. There are many opinions circulating around the question of email subject line structure and content. The Nielsen Norman Group is a prominent evidence-based research organization that investigates the many aspects of communication and behavior in digital media. Research they have conducted measuring responses to a wide variety of email subject lines has yielded some useful insights. They mount a credible challenge to some time-honored techniques to illuminate a more fruitful approach. Read More