Headlines: Data Industry
The White House released a report that seems to favor a self-regulatory approach to data-driven marketing. This leans toward current efforts already underway by the Digital Advertising Alliance and the Direct Marketing Association. Included is a call for reform of the Electronic Communications Privacy Act of 1986 as part of a Consumer Privacy Bill of Rights first proposed in 2012. The bottom line is it acknowledges the importance and value of Big Data in the modern (direct) marketing world.