Headlines: Data Industry
Internet radio service Pandora has initiated use of an algorithm that turns tune preferences into targeted ads. The result goes beyond simply selecting which Stones track to stream. It is divining how listeners live and where they lean on hot button issues. In fact, behavioral targeting such as that used by Pandora and others will appear in the next federal election cycle. All of this dovetails with the rise of Do Not Track regulations enacted by the FTC. If confidence levels are high, this could become a significant component of the list building process.