USPS Report On Transactional Direct Mail

Headlines: Data Industry

The Inspector General's office of the United States Postal Service has issued a report regarding how people feel about transactional mail. In short, billing. Findings indicate that 91% of those in the study preferred receiving their bills by mail. Consumers and businesses alike regard the "paper trail" as a better means of record keeping and forward looking reminders. Anyone involved in the direct mail marketing industry can't help but notice that these documents often contain notices of service enhancements, discounts, credit card offers and more. In short, they are a powerful tool for dirct marketing outreach. People want them. People keep them. Read the Summary or the Full Report.