Teens Text

If word of mouth is a powerful tool for direct marketers, then knowing how that most loquacious of cohorts - teens - prefers to communicate with close friends is valuable information. The Pew Research Center reports findings on how teens prefer to stay in touch with their closest friends. Text messaging is the winner among teens with smartphones which is 73% of those surveyed age 13-17. It is significant to note that teens also spend lots of time face to face at each other's homes, events and shopping. The transportability of (marketing) news from a recipient to a close and therefore trusted confidante is a powerful pipeline. Reaching smartphone equipped teens with relevant information via SMS ought to be a way to earn their interest and harness their fervor for spreading the word.  Read More