Headlines: Data Industry
Trackmaven has published a report based on survey findings that reveal a certain sameness - if not stagnation - in the direct marketing industry's approach to email marketing. From time of day to subject line length to the use of certain characters to message length and ratio of images to text, the herd is thundering in lock step. Included in the report are suggestions regarding ways to change one's approach to email outreach by taking a fresh look at all of these factors.