Headlines: Data Industry
Patrick R. Donahoe, Postmaster General and Chief Executive Officer of the Postal Service used his keynote address at the National Postal Forum in Washington, D.C. to deliver a positive message about the role direct mail plays in integrated marketing plans. Donohoe cited advances in presentation and addressing technologies that make for more compelling experiences. He also addressed the potential shortcomings in the paperless billing choice for those receiving statements of accounts, whether financial or otherwise. Read More