In a blog post announcing a number of enhancements to the service, Pinterest announced the addition of Do Not Track controls which would disable cookies on web browsers where that is an option. Following the example of Twitter, Pinterest wants users to have options that place it at the forefront of the privacy question. It seems there is a groundswell of compliance if not whole hearted support for such user options to be offered by services who are themselves part of the essential fabric of social media. However the tension surrounding the offer and implementation of a Do Not Track option remains heated, even as the Pinterests of the world are cool with it.
