Headlines: Data Industry
Direct marketers need to embrace Facebook and SMS marketing if they want to reach the growing and powerful teen audience. This economically ascending portion of the millenial generation is the subject of a newly released study by Pew Research. Teen girls live on social media. Teen boys play video games. That's an oversimplification, but is a sample of the findings in the study on social media and app use among American teens. Not surprisingly 92% of those surveyed go online every day. Facebook is way out front for all teens, though internal variances occur by demographic. Email is not as powerful a player as Facebook messaging or even phone company provided texting. Read More