Headlines: Data Industry
The USPS has issued a comprehensive report describing a group of amazing innovations in direct mail. Some are fairly well known, such as QR codes. Others are on the rise like augmented reality, near-field communications, video-in-direct-mail or mobile-in-direct-mail formats. These are actually media players and cellphones embedded in a mailpiece. To encourage adoption of these exciting options the USPS is offering discounts on sending them. Hopefully, smaller businesses can see the value in these impactful approaches as a result. The report is a great learning resource for those looking to the future of direct mail. Full PDF Report