Is Google Inbox Good Or Bad For Email Marketers?

The announcement of a new app called Inbox is the latest step in Google's effort to evolve the mobile experience. At this point marketing emails won't be displayed. Instead they will be sent to a "Promotions" Bundle. This resembles the bundling feature Google introduced last spring, for organizing emails into categories like finance, etc. By displaying the content in an email in grid format, it may reduce deletions and unsubscribes of email marketing messages since the content will be immediately seen so recipients can quckly judge relevance. Read More