Headlines: Data Industry
Right now, mobile digital direct marketers are able to reach only about a third of the world's population. Project Loon is Google's developmental program for delivering inexpensive wi-fi connectivity to the rest of the world's population currently not served. The concept would make Phineas Fogg proud: it's powered by a necklace of high altitude balloons that would be strung around the world. Making use of cellular spectrum in cooperation with telcos, the balloons would act as dynamic cell towers floating at the edge of space. Successful trials have been conducted in New Zealand, California and Brazil. Read More