Headlines: Data Industry
According to data analyzed by the IBM Digital Analytics Benchmark of online purchasing behavior, e-tailers won't have to wait long to see a jump in online sales for the coming holiday season. The findings suggest a 15% increase for the 5 day Thankgiving period over last year. Leading the way will be mobile shopping, up 23% over last year. Interesting metrics emerge, such as those concerning the smartphone to tablet handoff during the customer journey. Read More