Headlines: Data Industry
When the time arrived for the staid, respectable BBC to promote their new London headquarters, the obvious choice was to go radical. After all, it isn't easy to get and keep the attention of the fickle media buying crowd. The result was an AR driven piece that allowed users to take a 360 degree tour through the new building. Scanning the direct mail piece launches the app and ultimately directs people to a website where advertiser benfits are driven home. The piece resulted in a response rate double the norm.