Headlines: Data Industry
It was announced that AOL will assume management and sales for all of Microsoft's display, mobile and video ad inventory in nine key global markets, and will represent inventory for a stable of Microsoft's online brands, including MSN Homepage and verticals, Outlook Mail, Xbox, Skype and ads in apps.
The goal is to allow target marketers to reach preferred global audiences online in lucrative categories including autos, entertainment, health & fitness, lifestyle, money, news, sports, travel, and weather. AOL and Microsoft will share search capabilities and technologies across all screens. AOL will transition to a Bing-powered search solution beginning January 1, 2016. Read More