Whereas the Federal Communications Commission has proposed new rulemaking, adopted by a 3 to 2 vote along party lines - regarding privacy directed at broadband Internet service providers, the Federal Trade Commission was invited to comment, and has. The scope of the commentary covers the spectrum of well-known fears and concerns. The issues where the FTC commissioners made concrete suggestions include the gathering and use of Personally Identifiable Information (PII), opt-in opt-out procedures, flexibility in data gathering and use preferences, and more. FTC activism serves both the public who may be deterred from online participation and purchase and the business community of whom trust is crucial. Read the full commentary for details.
Mailing List Ideas: The scope of the rulemaking affects direct marketers across the board, regardless of which channel is used. Consumers and businesses respond best to direct mail when it is delivered with respect to their privacy and willingness to be contacted. Verified, current data is a must both ethically and legally. Mailers can reach businesses with the U.S. Business Database From D&B. Target consumers with Infinite's Consumer Postal & Email Database. Mailing lists from Dun & Bradstreet are exemplars of data hygiene for reaching B2B targets. The SIC Code directory is a resource maintained by the U.S. Government that allows direct marketers to identify industries and professions that can expand their own customer databases. For more information please call Becky Santaniello at (914) 948-8300 x129 or contact us on the web.