The Federal Trade Commission is compelling Verizon to obtain consumer consent regarding the telco's use of Unique Identifier Headers, referred to as UIDH, or supercookies. The order and consent decree describes teh result of a two year process. These are attached to emails and cannot be deleted. The data facilitates ad targeting from Verizon and third parties, until now without recipient's consent. This ruling continues ongoing FCC oversight of customer data privacy through transparency.
Mailing List Ideas: Email freshness, accuracy, and compliance are prime considerations for direct marketers. The U.S. Business Database from D&B - Email Addresses is an exemplar. In any case, business and consumer email databases should only be obtained from reputable sources. To learn more about these databases, please call Becky Santaniello at (914) 948-8300 Ext 129, or email santaniello@mailinglists.com.