The Virginia Tech Transportation Institute has published a study in the Proceedings of the National Academy of Sciences (subscription) that measures the effects of driving distractions. The Second Strategic Highway Research Program Naturalistic Driving Study took place in real world situations over a period of years, tabulating and analyzing the occurrence of actual crashes. The degree of severity ranges from considerable (reaching for anything) to extreme (intoxication) and all distractions in between such as texting. The resulting statistics are sobering. After all these are things almost all of us do. The real value of this work lies in getting the word out.
Mailing List Ideas: Direct marketing databases that reach decision makers in the business, education, automotive, and insurance sectors are available. Leaders must be made aware of the findings, and in turn need to communicate with their contituencies and audiences. SIC Code databases reaching audiences in education, automotive, and insurance are also available. To learn more about these databases please call Becky Santaniello at (914) 948-8300 Ext 129, or email becky@mailinglists.com.