Direct Marketing News has reported on the success that the Democratic candidates for President, Hillary Clinton and Bernie Sanders have had employing email. The introduction to Sen. Sanders' website states, "They have the money, but we have the people." Seems he has the money now as well. Through adept use of email and social media, Sanders has raised over $100 million since January, almost entirely in small individual donations. The two Democratic candidates have sent approximately 1.5 billion emails by the end of March. That total will surely skyrocket for the New York and California primary efforts. In sum, these campaigns have amassed more email addresses and have apparently achieved greater engagement than the Republican contenders, according to polling data gathered by Fluent.
Mailing List Ideas: Campaigns, advocacy groups and thought leaders can reach potential donors and volunteers by using databases of people who identify as Democratic or Republican loyalists, as well as overarching political databases that include email addresses. For more information please call Becky Santaniello at (914) 948-8300 x129 or contact us on the web.