Our Complete Approach To Data Quality
CML is dedicated to delivering sales lead data that meets your needs and exceeds your expectations. We have developed a suite of data cleaning tools and enhancements that boost quality and blur the line between compiled and response. Rely on our years of deep-dive data experience, so you can buy the right mailing lists with confidence.
NCOA Updates That Go Further.
It’s About Timing. Our customers have told us of their frustration with sales lead lists that contain records that have moved or ceased to exist. That’s often due to NCOA - National Change Of Address - update cycles that do not keep pace with the constant moving, opening and closing of businesses.
Minimum Requirements Don’t Cut It. We go beyond the legally required NCOA update cycle to keep lead lists as fresh and accurate as possible. We perform NCOA48 sweeps far more often than most list sources can. This means that the lists you buy from us have less waste and more opportunity.
Don't perform further NCOA updates on your own time for a list you've paid good money to use. Rely on us to ensure your lists are as fresh as possible with CompleteClean. It’s About Time.
Down With Duplicate Sales Leads!
Duplicate records can be wasteful and even embarrassing. There are many ways they can appear among your valuable sales leads.
It may simply be that during the registration process information was improperly entered or encoded. In the case of business data it may occur through the formation of a DBA, a separate product or service area. (The system that generates Duns numbers assigns a separate one for each entity even if they exist under the same owner at the same address.)
Identifying and eradicating duplicate records will save you money. We de-dupe our B2B and B2C lists by digging deeper to expose erroneous or parent-child relationships. With over 20 years of data experience, we know where to dig! This means that the lists you buy from CML are cleaner and more targeted.
Keeping The Records Straight: B2B vs. B2C
It’s true. When you buy a business list, consumer records can show up among the business records you expect, and vice versa. Both message and money are wasted on the wrong sales lead target. We use USPS DSF (Delivery Sequence File) to accurately identify and distinguish between business and consumer addresses.
Fact: When targeting small business sales leads it is sometimes difficult to differentiate between a home based business, and a businessperson working from home. Employing CompleteClean we are able to find and filter out personal records that can appear on even the best business lists. The refined list is smaller but of higher quality. Less is more.